Luxury real estate in North Idaho – what’s wrong with this picture?

North Idaho is simply gorgeous and has become a wealthy “second-home” retreat. With over 190 homes currently available with sales prices over $1,000,000 – there is plenty to choose from.

Currently, the highest priced home available for sale is on Coeur d’Alene Lake and offers nearly 15,000 square feet of living space and nearly 15 groomed acres. Priced at $17,500,000 it is definitely not for the faint of heart.

What surprises me is the number of beautiful properties with less than beautiful photos.  The photos are clearly not professionally taken, they are not promoting the best aspects of the properties and, there are too few of them (with the vastness of this property/estate, more photos are needed).

What I simply do not understand is why owners of luxury property are choosing agents who so clearly have no clue what it takes to market a luxury property? I’m addressing the very basic marketing element of photographs. Excellent photographs of a home are the starting point for marketing that home. How else does one expect to get a luxury property sold?

Luxury home buyers do not typically want to spend their time personally looking at every single potential property. All too often they research areas via the internet, utilizing extensive photographs to get a feel for the area and the homes they are interested in. In some cases, when the buyer is a high-profile buyer, they send an ‘advance’ team (either via phone or in person) to preview the property for them. Why not help these buyers? Help them do their research in privacy and confidentiality? Give them what they are looking for – extensive photographs and information.

If you are a luxury home seller – don’t put up with shoddy marketing of your beautiful property. Give me a call today and we’ll get your home exposed to buyers thoroughly and competently.

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